Senior Manager - Digital Marketing - Performance Marketing/Growth Hacker/Ad Word/ SEO/ Influencers/eCommerce
Roles and Responsibilities :
- Someone with great exp in target/ROI based performance marketing.
- Previous Lead generation digital marketing exp.
- Worked upon Digital marketing channels like facebook ads, Google Ads, Search and display.
- Should be having in depth and hands on exp in facebook/ instagram/ google/ youtube/ Linkedin Marketing.
- Should have knowledge on email/SMS marketing, Native ads, affiliate marketing .
- Can design ad campaign, allocate budget, optimization.
- Can Maintain website analytics, metrics and campaign reporting.
- In depth knowledge of SEO and adwords program.
- Present recommendations to Marketing head.
- Should have good knowledge of Magento, Google analytics.
- Well versed with digital marketing concept, knowledge about web analytics and social media marketing tools.
- Worked upon landing page optimization.
- A/B testing. campaign optimization, cost control, improving ROI and reach.
- Use analytics tools to monitor key performance metrics like CPC, CPA, CAC, conversion rates daily and optimize.
- Updated with latest digital marketing trends.
- Analytical mindset and critical thinking.
- Experience in executing campaigns, analyzing performance and recommending optimization opportunities Strategic thinker with the ability to develop growth strategies and channel expansions
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