Senior Manager - Digital Marketing - Online Sales Vertical - Textile

Job Description :

- Setting up of own E-commerce Business Processes / Best practices for the organisation

- Responsible for E-commerce marketing budget and ROI

- Responsible to Drive Digital Marketing

- Responsible to drive business through Company's own website

- Responsible for brand building & awareness through digital mediums

Duties & Responsibilities :

- Develop channel strategy, plans, budgets, and forecasts to increase brand presence to drive disruptive growth for the organisation.

- Develop whole look & feel of website & key customer journeys, find ways of improving performance, conversion

- Drive strategies for retention of consumers over long term period

- Lead overall e-Commerce strategy and drive execution including but not limited to supply chain, pricing, merchandising, customer promotions, content, SEO/SEM and analytics

- Continuously measure effectiveness and ROI of initiatives and apply learnings in ongoing strategies and plans

- Creating Content for driving engagement

- Analyzing Marketing data - Impression/ Clicks / CTR/ Sales & deciding on the new strategies

- Develop an in-depth knowledge of parent needs and of local market trends and developments to formulate marketing strategies

- Apply customer and market insights combined with creative thinking to define and shape the proposition to maximize appeal and relevance

- Develop the whole digital marketing strategy including pricing, multi- channel communications plan and parent engagement programmes to support enrollment growth

- Define effective parent/consumer engagement strategies and own the overall parent/consumer experience across all marketing

- Develop and execute effective PR initiatives across digital and off-line channels which build positive brand awareness

- Plan and execute effective and cost effective brand awareness campaigns