Job Description - Sr. Manager, Digital Marketing :
- We are looking for a Digital Marketing Manager with end-to-end ownership of all digital marketing activities.
- The person should have an engineering background with strong analytical skills and focus on ROI maximization.
- You will be responsible for all digital (web + apps) marketing campaigns for Client. You need to be eager to learn, a big fan of metrics, mad about A/B testing, an optimization maniac and have a laser focus on growth, growth & growth.
Qualification & Experience :
- An extremely data-driven individual with over 3 years of relevant experience
- Engineering educational background (pref. IIT/NSIT/BITS Pilani)
- Experience with B2C products selling in the US would also be a plus.
- Experience with app install campaigns for Google Play and/or App Store would be a big plus.
Responsibilities :
Strategy :
- Lead marketing strategy for paid user acquisition for all acquisition channels
- Manage P&L for all paid marketing campaigns for web signups and mobile app installs and provide projections & budget requirements for the next 12-24 months.
- Design campaigns based on buyer persona, school lifecycle, and industry events.
- Constantly look at competitors and provide SWOT analysis and hacks to mimic their success.
- Execution & Team Handling
- Should have prior hands-on experience with most acquisition channels.
- Should be able to build and lead a team of channel executives as required and coordinate with multiple stakeholders (product, communications, brand, design)
- Create audience segmentation & identify keywords and message for different buyer personas.
- Drive traffic as well as maximize channel-wise LTV/CAC for all paid marketing campaigns.
- Identify, analyze each channel to create a sustainable channel for user acquisition. Conceptualize & implement paid marketing campaigns on each channel (SEM, Display across networks, FB & more).
- Drive conversions through re-marketing campaigns. Identify the right channels to re-target users.
- A/B test: audience targeting, ad copy, creative, landing page and more.
- Strong understanding of bidding strategies for various ad platforms.
- Implement Affiliate Marketing Programs & optimize for ROI.
Data Analytics :
- Interpret data, analyze results using statistical techniques to determine actionable
- Ability to analyze competitor strategies and recommend changes in our strategy.
- Administer ad platform (Adwords, FB Ads, Adjust/Apsalar) tools for purposes of targeting, bid optimization, running a/b tests, diagnostic reporting and analysis.
- Monitor and administer web analytics dashboards, reports, and key reporting tools, and point out key areas of importance in goals.
- Monitor and evaluate results and performance across the major channels.
Industry Trends :
- Keep pace with digital marketing industry trends, new channels, and other developments
- Should have a deep understanding of how Google Adwords, Bing, Affiliate algorithms actually work.
Tools :
- Deep Knowledge of Ad Platforms: Adwords, Facebook Ads, Keyword Planner & others
- Adjust/Apsalar/similar, Analytics/BI tools/SQL/Excel (GA, Mixpanel, Looker, similar)
Shubha
Didn’t find the job appropriate? Report this Job