Senior Manager - Digital Marketing - Internet/Online - IIT/NIT/IIM/ISB

Position Overview

Responsibilities and Duties:

- Build, develop and promote a strong digital marketing practice

- Drive effective channel strategies that optimize retail opportunities and profitability

- Growing ad volumes and revenues across platforms

- Leading planning and execution of digital marketing channels

- Effectively and efficiently managing campaigns for specific objectives

- Define KPIs, and ensuring successful campaigns managing bids, budgets and attribution

- Optimizing campaigns across multiple channels to deliver the best return on investment

- Identify replicable marketing strategies, tactics and channels that address business pain points and convey product benefits to drive new customer acquisition - with an implement, test, and measure mindset

- Maximize profits by using creative and analytical skills to write advertisements, plan campaign strategy, analyze traffic statistics and manage client's marketing budget effectively

- Write content for marketing ads, campaigns, and landing pages

- Test different value propositions and messages across different channels to find the best angle to introduce our product for each target group

- Build and run A/B tests

Requirements:

- Post graduation from a top-tier institute or graduation from a premier engineering institute, with at least 6 years of work experience

- Understanding of statistics and ability to support hypotheses with data

- Proven experience in running performance-focused digital marketing

- Growth-hacking mindset with experience in running digital marketing experiments

- Solid understanding of conversion, funnel management and online customer acquisition

- A/B Testing and Data Analytics experience

- Work experience in e-commerce setup will be preferred