Senior Manager - Digital Marketing - Internet/Online

Job Responsibility

1. Strategize, execute, monitor, and manage campaigns across multiple platforms

2. Oversee growth in performance to meet business goals and strategies on AMS

3. Manage the platform's daily budgets, billing reconciliation, and spend pacing in adherence to allocations and desired return for Performance marketing on eCommerce platforms

4. Map ad formats to advertising objectives of Performance marketing on eCommerce platforms

5. Report on key performance indicators and lead generation initiatives for Performance marketing on eCommerce platforms

6. Discover the Data to optimize performance for eCommerce platforms

7. Explore new opportunities to grow campaigns more efficiently and effectively

8. Ensure a data-led approach to all activity, creating a clear test & learn the strategy for Performance marketing on eCommerce platforms

9. Connect with the various agency to ensure best in class creative for the category on eCommerce platforms

10. Able to drive various campaigns with optimization of keywords to increase new and repeat customers for performance marketing on eCommerce plaforms

11. Able to increase Brand Recall and Glance View, Impressions through the campaigns to increase the over revenue while maintaining ROAS & ACOS

Skills:

1. Proficient in deriving insights from data, fluent in slicing/dicing data

2. Performance marketing experience highly desirable on ecommerce Platforms

3. Proficient with Microsoft Excel, Word, and PowerPoint

4. Knowledge and experience in retargeting/remarketing

5. Experience on Amazon search (AMS) is to have experience. Google AdWords or other marketing/media platforms experience a plus will be appreciated