Senior Manager - Digital Marketing - Internet/Online

Roles and Responsibilities

- Responsible for developing, implementing and managing marketing campaigns that promote Arthan's job platform

- Enhance brand awareness within the digital space as well as drive website traffic and acquire leads/customers

- Manage the overall digital marketing strategy including Paid, Search, Display, Affiliate, Email, Facebook Advertisement, Push Notifications and SEO across the region

- Create and manage Facebook and Google Ads, Third Party Ad Networks, Social Media Marketing and all other digital media.

- Balance customer retention and acquisition to both maximize the lifetime value of existing consumers while increasing the customers base.

- Designing and setting up automated reports and measurement tools that allow result tracking at scale

- Planning and executing viral marketing campaigns across a range of social media platforms

- Analysing the results and effectiveness of campaigns to deliver actionable insights and recommendations and generating monthly reports on the digital marketing portfolio

Essential Skills

- You have at least 3 years experience in Digital Marketing, ideally within E-Commerce, Content-driven or a startup environment

- Experience within Customer Acquisition Funnel, Social Media/ Viral Marketing and Performance marketing would be a strong advantage

- You possess a strong understanding of current online marketing concepts, strategy and best practice

- You have strong analytical skills and data-driven thinking

- You thrive in fast-paced and changing environments.

- You pay strong attention to detail and deliver work that is of a high standard.