Senior Manager - Digital Marketing - Internet/Online

Senior Manager - Digital Marketing

- Design, build and maintain social media presence

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

- Identify trends and insights, and optimize spend and performance based on the insights

- Brainstorm new and creative growth strategies

- Plan, execute, and measure experiments and conversion tests

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

- Instrument conversion points and optimize user funnels

- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate