Senior Manager - Digital Marketing - Internet/Online

Position - Sr. Manager - Digital Marketing

Location - Pune

Experience - 4 to 7 years (start up experience)

Salary - No bar for right fit

Industry - Startup - Health

Brief Job Description -

Individual contribution 60%

- Develop and manage digital marketing for Fittr on online marketing platforms.

- Manage channel spend and budget, as well as consistently measure campaign results.

- Oversee existing campaigns and make recommendations to optimise them.

- Analyse marketing trends and make data driven decisions.

- Produce detailed analysis and reports for online platforms.

- Collaborate with cross-functional teams to plan, deliver and execute successful mobile marketing campaigns across digital platforms.

- Create and maintain campaigns for mobile app installations, in-app activities across marketing platforms like Adwords, Facebook, etc.

- Execute mobile push notifications and in-app message campaigns for retention of users.

- Take ownership of paid marketing budget and strategy for the fittr business.

- Responsible for regular reporting of mobile app campaigns and performance against KPIs

- Data analysis with use of tools like GA, Appsflyer, etc, and implementation of results

- Collaborate with creative teams for mobile campaign assets, landing pages, product enhancements, etc

- Create a mobile marketing tracker and dashboard and maintain ownership

- Drive actionable insights and recommendations

Project Manager 20%

- Plan and execute all strategic and tactical mobile campaigns - with help from internal teams and/or external agencies

- Lead mobile collaboration internally and externally.

Program Manager role 20%

- Closely work with internal stakeholders, including but not limited to business and marketing teams, to understand and set expectations

- Work with internal teams and external agencies for creating mobile creatives, landing pages, tech-reliant reports.

The ideal candidate will have Experience, Skills and Attributes.

- Proven work experience of 4-8 Years as a Digital marketing executive.

- Excellent understanding of digital marketing concepts and best practises.

- Experience working on major digital marketing platforms like AdWords, Facebook, LinkedIn

- Experience in planning of mobile-specific marketing campaigns and reporting

- Experience in planning and execution of online marketing projects and campaigns

- Analytical mindset and critical thinking with good grip of numbers.

- An ability to multitask and perform under tight deadlines.

- Strong verbal and written communication skills.

Please feel free to be in touch with me on riidhi@talentiser.com or 8861367423.

Riddhi