Senior Manager - Digital Marketing - FMCG/Retail/Hospitality

Job Title : AVP Digital Marketing

Responsible/ Reporting To : Head Operations/Head Marketing

Responsible For :

- Incumbent shall be responsible for Digital Marketing, Agency Management, Marketing Analytics, Social Media Marketing, SEO, SEM, Website Content Management & Development

Location : Mumbai

Salary : As per Company Standards

Roles & Responsibilities :

- Conceptualize, over see design & development of website, mobile applications and other digital properties.

- Plan and execute end to end all web/online campaigns(Lead generation via SEO/SEM, marketing database, email, social media and display advertising campaigns) including ideation

- Design, build, and maintain content for social media presence/platforms (Facebook, Google, Linkedin, Twitter, Pinterest/wiki/YouTube / Blog /quora)

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

- Identify trends and insights, and optimize spend and performance based on the insights

- Brainstorm new and creative growth strategies

- Continuous review and active management of website and other online assets.

- Plan, execute, and measure experiments and conversion tests

- Collaborate with internal teams to create landing pages and optimize user experience

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

- Instrument conversion points and optimize user funnels

- Collaborate with agencies and other vendor partners

- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

- Ensure process improvements pro-actively and improve operational efficiency.

Qualifications :

- Post Graduate - MBA Marketing

- Proficiency in MS Powerpoint& MS Excel

Experience :

- Minimum 5-10 Years experience in Marketing

- Understanding of technology, SEO, SMO and strong interest in digital marketing.

- A great understanding and a strong interest in the brand awareness, Brand creation

- Excellent communication, creative and interpersonal skills

- Ability to Handle Activities with Minimum Guidance

- Ability to build, manage and mentor teams

- A customer centric, creative and analytical problem-solving mindset

- Curious about macro consumer trends and keeping an eye out for new outreach channels

- A penchant for being data driven and a stickler for analyzing and improving every activity