Senior Manager - Digital Marketing - FMCG

Sr. Manager Digital Marketing

We are looking for Sr Manager with MNC FMCG company.

Digital Marketing: Spearheading the digital activities involving creation of the apt digital platform, activating the platform in sync with brand strategy, ensuring right content strategy, leveraging the platform to reach the right TG, strategic brand campaigns to penetrate current consumer base to get organic growth & leveraging the platform to generate business leads/conversions.

- Provide digital marketing strategies & solutions for various digital platforms.

- Working with the project team of Technical Consultants, Designers, & Developers, to ensure all phases of the project are delivered to the satisfaction. Quality check, Quality Assurance.

- Draw up project plans and strategies. Strategize online marketing activities. Ensure milestones/deadlines are met as per plans.

- External resource acquisition.

- Co-ordinate with agencies on projects outsourced. Support marketing and Web design team with timely, accurate, relevant, and usable web analysis.

- Devise and implement appropriate campaigns for social media activities.

- Define and track the performance of campaign testing and live campaigns.

- Identify opportunities and develop plans/proposals for implementing scalable social media programs to generate maximum social media optimization.

- Executing social media marketing campaigns. Engaging in dialogue with consumers in niche and popular social media communities.

- Developing relationships with and keeping track of innovations in blogs, social networks, social bookmarking sites, and other appropriate social media destinations relevant to the project's audience.

- Facilitate discussion groups.

- Work with the Leadership team on messaging to ensure compelling, consistent, innovative and favorable interactions and programs.

- Understanding of Facebook content seeding, marketing, and developments of interactive widgets using Facebook, Markup Language (FMBL), Facebook Stamp Ad marketing Twitter trending, content creation and trend research.

- Language (FMBL), Facebook Stamp Ad marketing

- Twitter trending, content creation and trend research

- Marketing within Google + Circles.

- YouTube Content creation, syndication and content monetization

Experience: 8+ years