Senior Manager - Digital Marketing - FMCG

- Own the digital marketing P&L for all the platforms, including budget planning/allocation, campaign performance and customer acquisition cost.

- Manage and build a team as the number of customer acquisition channels and each of the channels start to scale.

- Competition trend mapping - Identify product opportunities through competitive research and testing.

- Initiate new ideas in the digital market space.

- Leverage technology, creativity and data driven insights to optimize campaigns by sharp contextual targeting and retargeting.