Senior Manager - Digital Marketing - EdTech

Senior Manager - Digital Marketing

Key Responsibilities are:

Website & Analytics:

- Conduct regular audits and analysis of website performance; develop and implement website optimization strategies to enhance user experience, while increasing website traffic

- Defining events and trigger on website and app and working with tech team to implement the same

- Analyzing how users navigate through a website and app and interact with its content, gain valuable insights to drive conversions

- Analysing heatmaps, funnels, exit pages, click tracking etc. to increase LTV

SEO:

- Develop and execute successful SEO strategies

- Manage team of SEO Specialists and SEO agency

- Review technical SEO issues and recommend fixes

- Optimize website content, landing pages and paid search copy

- Direct off-page optimization projects (e.g. link-building)

- Collect data and report on traffic, rankings and other SEO aspects

- Keep abreast of SEO and integrated marketing trends

Content Marketing:

- Design content marketing strategies and set short-term goals

- Undertake content marketing initiatives to achieve business targets

- Collaborate with design and writing teams to produce high quality content

- Optimize content considering SEO and Google Analytics

- Analyze web traffic metrics

- Share content through various channels, ensuring strong web presence

Retention Marketing:

- Responsible for retention marketing strategy and execution, including segmentation, testing, and deployment, and continually evaluate these for improvements.

- Work on omnichannel strategies including Email, SMS, Whatsapp, Push etc.

- Work on creating and optimizing customer journeys and lifecycle

- Work with management to define KPIs, create reporting, analyze campaign performance. Create recommendations to improve campaigns continuously.

- Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth

Must Have Skills:

- Google Analytics, Content marketing, CMS, SEO, Website Development, Retention Analytics

Expertise and Qualifications:

- 8+ years of experience in digital marketing domain

- Strong working knowledge and experience with Webiste technologies, Content Management Systems

- Working knowledge of web analytics tools (e.g. Google Analytics)

- In-depth understanding and applications of technical SEO

- Ability to align with business teams and aligning goals

- Strong attention to detail, excellent verbal skills, self-starter

- Experience in managing team of 5+