Senior Manager - Digital Marketing - eCommerce - IIM/XLRI/TISS/MDI/FMS

One Of the Leading E commerce Organization is looking for Experienced Digital Marketing Professionals for the role of Sr Manager Marketing to be based out at Mumbai Location .

Position - Sr. Manager Marketing

Experience -6 + Years

Qualification - MBA From Tier 1 Institutes

Key Responsibilities:

- Actively manage a digital marketing plan, vendors, strategy and implementation mainly search, social, video, email marketing, affiliates and other digital channels.

- Drive lower cost of customer acquisition and retention through innovative digital and viral marketing.

- Develop a thorough understanding of the consumer data to ensure both product and marketing initiatives deliver value to the customer.

- Work on customer behaviour analysis and deriving business insights from the analysis

- Develop a campaign strategy on the basis of analysis done on customer behaviour

- Responsible for cross / upsell and retention strategies.

- Liaison with all related external agencies, creative, media, digital partners and PR agencies

- Responsible for all marketing communications including branding, PR, advertising, market research, website design and content either directly or on an outsourced basis.

- Lead the design and production of all assets for marketing communication, advertising, digital content and event marketing

- Experienced marketer with a strong focus on digital marketing skills

- Ability to manage multiple marketing channels and uses innovative methods / technology to create differentiated strategies