Upgrade to Pro Member
Founder & Principal Associate at rFactor Consultants
Views:7736 Applications:142 Rec. Actions:Recruiter Actions:18
Senior Manager - Digital Marketing - eCommerce - IIM/ISB/MDI/XLRI/FMS (5-10 yrs)
Job Summary :
The role holder is responsible for creating, leading and managing digital marketing across brands through understanding of various digital and online platforms.
Responsibilities :
- Manage the overall digital media marketing strategy for the brands closely working with internal and external partners
- Kick start and lead the next digital revolution with short/long form content across portfolio
- Create and sustaining digital assets across Brand portfolio
- Creating and analyzing media campaign plans and working with required stakeholders for execution
- Analyze an events/posts/campaigns/contests with respect to their impact
- Tracking new ad formats available on Facebook and using it for fan acquisition, social campaigns, and fan engagement
- Create social media campaigns and calls-to-action that drive target customers to our website and generate leads for us to increase our customer base through contests, celebrity promotions, video shoots
- Generate and suggest ideas and concepts for brands that will create social buzz and drives Earned Media.
- Online reputation management for brands
Education And Experience :
- 8-10 years of relevant work experience. 4-5 years of core experience working on digital strategy and planning across digital platforms (Paid/Search/Mobile/Social) with focus on Social and Mobile and Innovation at heart
- Comes with industry contacts and publisher connections, has worked with vendors in digital domain
- Experience of working in ambiguity; entrepreneurial in nature
- Excellent verbal and written communication skills
- A creative person who has experience in social media marketing
- Self-motivated, aggressive, open to learning with an extremely positive attitude
MBA from Premier Institute is a clear preference.
Only people who are 2 year full time MBA should apply.
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
2-Step Verification - Action Required
We've updated our security procedures!
Your privacy and security are important to us. We've recently updated our security measures to make iimjobs.com safer and more secure for you. This change requires you to reset your password.
Please reset your password using the link sent to your email. If you did not receive any email, please check your spam folder..
