Senior Manager - Digital Marketing - eCommerce - IIM/ISB/FMS/MDI

Senior Manager, Digital Marketing, Seller Marketing

Location: Bangalore

Tier 1 College (Batch 2015-16 only)

Responsibilities

General

- Stay up to date with the latest technology and best practices

- Agency Management

- Research competitors and provide suggestions for improvement. Keep abreast with industry and market trends and best practices

Digital Marketing

- Build, plan and implement the overall digital marketing strategy

- SEO for website and social media Platforms

- Lead gen for new seller acquisition through organic channels, SEM and content marketing

- Digital Media Buys for campaigns inorder to optimize the spends to meet the target

- Experience in production, managing campaigns with digital films and tracking metrics accordingly

- Suggest activities for improving the quality of online content

- Manage and oversee various digital marketing channels

- Prepare and manage the digital marketing budget

- Reporting and optimizing - Measure ROI and KPIs on every campaign and report on regular basis

Campaign Management:

- Campaign planning and execution basis business requirements

- Brand building campaigns for improving conversion metrics in the brand pyramid

- Build an inbound marketing plan including AV asset creation

Social Media Management

- Develop & execute the social media strategy for the brand

- Oversee social media accounts and manage seller experience

Qualifications

- A minimum of 5 years- experience in a digital marketing or advertising position.

- In-depth knowledge of various social media platforms, best practices, and website analytics.

- Highly creative with excellent analytical abilities.

- Outstanding communication and interpersonal skills.

- Demonstrated ability to create innovative new marketing programs and/ or partnerships that generate results.

- Agency management experience