Senior Manager - Digital Marketing - eCommerce

Role Objective :

We are looking for a dynamic and driven individual with extensive experience in building & executing digital marketing campaigns across channels. The incumbent will be expected to drive the digital footprints for SME-Online business with an overall objective of:

- Delivering expected ROI on the budget spend and increasing relevant traffic - Develop marketing growth strategies across multiple digital channels

Role Responsibilities :

- Devising strategies to drive online traffic and deliver ROI

- Plan all digital marketing strategies across channels and categories

- Measure and report performance of all digital marketing campaigns, and assess against goals

- Best in Class Content creation acumen to influence buyers behavior

- Identify trends and insights, and optimize spent based on the insights

- Brainstorm new and creative growth strategies

- Plan and deliver on Retention marketing strategy

- 4+ years of relevant experience preferably with an ecommerce organisation

- Experience of email marketing to drive retention

- App. installation and engagement experience

- Experience of working with a start-up organisation will be a plus

Knowledge/ Skills :

- Highly creative with experience in identifying target audiences and devising digital marketing strategy

- Exposure to Shopping Ads/PLA will be an added advantage

- Hands on experience of handling Adwords and other channels for at least 2 years

- Business acumen to align Marketing objectives with business objectives

- Good with numbers and analyzing data

- Excellent communication & analytical skills

- Media Planning & Commercial awareness

Education : MBA