Senior Manager - Digital Marketing & Client Acquisition - Internet/Online

We have job opening for Senior Manager-Digital Marketing and Client Acquisition

Responsible for driving customer acquisitions by executing a comprehensive Digital Strategy

Primary responsibilities:

- Affiliate: Driving lead flow through performance /affiliate marketing

- Google Ads: Driving customer acquisitions by managing end-to-end Google Ad-words

- SEO strategies: Implement on-page and off-page optimisation strategies to improvise on vendors, sales teams to optimise campaigns to generate good quality leads at an optimal cost. A/B testing for optimal email designs.

- Campaigns : Campaign planning and Design, Location Targeting, Ad Scheduling, adgroup level theme wise bifircation, Ads A/B Testing, Multivariate Testing, Keyword Research, Bid Management, etc across Campaign, Adgroup & Keyword Level. The website rankings in google search results. Implement Content Analysis, Internal Linking, Keywords analysis, page re-direction etc channels Facebook, Twitter, Linkedin, Blog, Youtube

- SMO Strategies: Campaign management to improve follower base across social media

- Optimizing the media channels to increase conversions.

- Track marketing ROI

- Improve website rankings in google search results

Skills and Competencies required:

- Google ad-words and Analytics certified

- hand-on experience driving google ad-word PPC campaigns

- Working knowledge of SEO, web technologies, HTML, Wordpress

- Digital PnL/Budget Management

- Good communication and writing skills

- Logical, organised, systemic thinking

- Ability to give the appropriate briefs to the design teams for communication design.

Candidates above 8 lacs ctc please don't apply