Senior Manager - Digital Marketing - BFSI

General Accountability

Should be responsible for the following Digital Assets within the framework of Brand's Guidelines:

- Website: Content Updation, Product Launches, Display Advertising, Frequent tweaks to enhance customer web journey /experience, support the development of the e-Sales platform (new product pages)/coordinate with agencies/web aggregators

- Customer Portal: Constant development/addition of features to enhance customer experience, frequent updation of new initiatives/offering to solicit new business from existing customers

- App Development: As and when required

Nature and Scope of Position

- Build, develop and execute Digital Campaigns (Display, SEO, SEM) by coordinating with Digital Agencies

- Brief, negotiate and execute Digital Media Buying by coordinating with Digital Media Agencies

- Assist in building new web pages, day-to-day maintenance of the website - refresh content, get creatives,

- Contribute to driving the e-sales business by way of Digital Performance Campaigns (Execution, Monitoring and Analytics)

- Competitor benchmarking

- Legal approvals needed from time to time on websites,

- Driving traffic to the website and the customer portal, by way of SEO, S.E.M.

- Liaise with the agency to ensure work is done

- Web analytics

- Play the role of an enabler between Marketing and I.T. keeping organization goals in mind

Specific Accountability

- Liaise with external vendors - Digital agencies and online publishers

- Development, update and on-going maintenance of FGLI websites and e-sales platform, liaise with legal for all approvals, generate e-sales and maintain analytics for all the digital activities done

Competencies :

- Ability to brief digital creative agencies for creation of digital campaigns based on marketing insights and competitive landscape

- Ability to think digital and translate digital ideas into reality

- Good data orientation and creative thinking

- Team player

- Hard working & willing to learn

Education & Experience :

- Worked on website projects. Well aware of concepts such as wireframes, CMS, user testing, design, UAT, website launch

- PG/MBA Marketing

- Exposure to Digital Marketing areas such as SEM, SEO, e-sales, Google Analytics etc

- Experience in similar function in a large size financial services organisation

- Understanding of I.T. concepts such as CMS, UAT environment, etc