Senior Manager - Digital Marketing - BFSI

1. Managing Website:

- Regular update of product content/brochures/policy wordings etc on the website. Liaison with internal stakeholders like Product, UWs, Compliance, Audit, HR etc and external agency for execution

- Regularly manage the press release, download sections

- Constant update of all Locators on the website/app through CMS for Branch, Network Hospital, Garage Locator, Diagnostic center

- Write content for the product placeholders on the website

2. SEO:

- Implement all technical recommendations shared by the agency on a weekly basis

- Manage & approve off page content (25 pieces of content a month) for back links

- Monitor and manage page errors and report to website agency to fix all related issues

3. Social Media & ORM:

- Oversee completely all Social Media Platforms viz Facebook, Twitter, LinkedIn, Instagram, YouTube and Quora

- Manage content & prepare social media calendar along with the agency in advance and ensure all Post copy, image are in line with Brand philosophy and guidelines.

- Manage comments on social media platforms such Facebook, Linkedin, Twitter, Playstore and liaison with Customer service team to respond to customers within agreed TAT

4. Google Analytics:

- Create goals & funnels for new products

- Monitor, measure performance of the website

- Coordinate with IT & agency to create data layer & event tracker based on website or product launches

- Setup tracker for all campaigns including email & sms communications

5. Intranet:

- Responsible for managing and updating the intranet and work closely with Brand, HR, IT and Operations for any document or feature updates.

6. Email & SMS Campaigns:

- Coordinating with brand team for creative execution

- Write creative copy for email or sms campaigns

- Manage email & sms communication and drive the communication shared through internal stakeholders