Senior Manager - Digital Marketing (MNC Beauty Brand) Key Responsibilities : - You will plan and execute all digital marketing campaigns (Earned, Owned & Paid), including SEO/SEM O+O, social media, influencers, video, display, and programmatic campaigns - You will map consumer decision journey for relevant categories and brands with inputs from consumer, hairdressers, salons, CMI, social listening etc. - You will identify trends and insights, and optimize spend and performance based on the insights - You will manage all owned digital assets for the Brand - Drive and Measure positive conversations around the brand on Digital Platforms - You will support every product launch / animation with relevant digital campaigns & promotions - You will plan and control of the digital budget across sub-allocations - You will measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) - You will evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate - Leverage earned media through influencers strategies - Establish and maintain relationships with key stakeholders inside the company (marketing, sales and education teams), salons, hairdressers, digital ecosystem and media partners. - Ensure seamless adoption and execution between offline and online communication. - Agency Management: Liaise and manage relations with social media, website, online media buying & performance media agencies Key Competencies : - Needs a balanced profile of digital expertise + marketing / brand understanding. Incumbent needs to be very strong in one of these and have great desire & intent to upskill in the other if not already a skill. Rigor in execution is expected. - 8 years of relevant experience - Specialization in Digital Media - Beauty and Personal Care experience is preferred

Mumbai

Navi Mumbai

Senior Manager - Digital Marketing - Beauty Segment 

Senior Manager - Digital Marketing - Beauty Segment  ,Job Description for Senior Manager - Digital Marketing - Beauty Segment  in White Crow Research Private Limited in  Mumbai Navi Mumbai for (8-16) years of experience. Apply Now!

Job Description for Senior Manager - Digital Marketing - Beauty Segment  in White Crow Research Private Limited in  Mumbai Navi Mumbai for (8-16) years of experience. Apply Now!