Senior Manager - Digital Marketing - Automotive/FMCG - IIM/MDI/ISB

We have an opportunity for Digital Marketing position with Bajaj Auto at Pune location.

PFB mentioned Job Details for the same.

Digital MarketingHead

1. Job Title Sr Manager

2. Reporting to VP Marketing Reportees 1

4. Educational Qualification Graduate Engineer, MBA (Sales & Marketing) from premier Business School.

5. Age Minimum: -33 Maximum: 37

6. Experience Minimum: 10 Maximum: 14

Preferred IndustryBackground: Automobile, Consumer Durables, and FMCG.

About the Job

- This position requires a self-motivated individual with a digital leadership skillset to drive evangelize digital in the ecosystem.

- This is for international markets like Latin America, South Asia, Middle-East & Africa.

Key Deliverables:

Strategic Focus :

- Identify digital strategy & guidelines for global & regional levels. Guide & Drive global BAL initiatives.

- Thought leadership viewpoints, contributed articles, digital consumer insight & keep the organization abreast of changes & possibilities via online marketing

- Create methodologies and frameworks that define industry approach and conceptualize client-specific solutions in the marketplace

- Develop, agree and track key KPIs for digital initiatives. Build strong analytical capabilities in the ecosystem, by defining - what to measure- and - How to measure- for each digital initiative

- Review technologies, Identify emerging trends and tools in the digital space and deliver timely campaign OR project results/summary leanings.

Capability Building &Collaboration Focus :

- Help Set-up & expand distributor digital capabilities in line with the business expectations

- Coach, the mentor, motivate and supervise team members, brand teams, agency partners & distributor digital teams for business alignment

- Collaborate with other marketing and sales functions to develop campaigns to drive customer awareness, customer acquisition, and satisfaction

- Work closely with cross-functional teams across IT, Sales, Brand, Legal to ensure digital activities remain compliant with Bajaj objectives & policies.

Internal & External - Communication & Relationship Management :

- Cultivate & nurture a relationship with across departments, distributor partners, agencies & vendors to drive the business objectives.

- Drive internal communication of all digital initiatives to keep the key stakeholders informed & involved

- Inspire external creative and technology agencies to develop and execute campaigns that test the limits of digital marketing while meeting the marketing objectives.

- Select, define contracts & manage digital marketing agencies & vendors. Ensure that the agencies are appropriately staffed & aligned to our business objectives.

Competency Requirements :

Technical/ Functional:

- Master's degree in Business, Technology, Communication, Marketing, or equivalent from Tier I/Tier II College.

- 10-14 of years relevant experience in digital & social marketing.

- Implemented certain digital strategy / transformation projects in her/his organization / clients

- Ability to multi-task effectively between delivery engagements and internal expectations such as knowledge management, business development etc

- Must be a self-starter with nimble problem-solving skills.

- Should be perceived as a thought leader should have the stature that will help bring attention, and focus on digital marketing.

- Ability to present information and communicate effectively with a variety of teams and individuals, across functions and geographies.

- Demonstrated thought leadership in the form of whitepapers, frameworks, study reports etc.

- Strong understanding of the digital landscape and an ability to leverage this understanding to support BAL objectives.

Behavioral:

- Must be a digital evangelist

- Uphold values; inculcate a culture of excellence

- Align and motivate team for high performance

- Generate ideas; solve problems creatively

- Champion improvements and positive change

- Strong communication and interpersonal skills

- Adaptable to BAL work culture of a fast growing organization

- Enthusiasm for motorcycles is preferable.