Senior Manager - Digital Marketing - Automobile/Consumer Durables

Sr. Digital Marketing Manager from Automobile or Consumer Durables.

- Develop and implement comprehensive digital marketing strategies aligned with the company's overall marketing and business goals.

- Manage and lead a team of digital marketing specialists, providing guidance, support, and fostering a collaborative work environment.

- Oversee the planning and execution of digital campaigns across various channels, including but not limited to, social media, email marketing, SEO/SEM, content marketing, display advertising, and affiliate marketing.

- Monitor and analyze key performance indicators (KPIs) to measure the success of digital campaigns and recommend improvements for better performance and return on investment (ROI).

- Collaborate with the content and design teams to create compelling and impactful marketing assets for online campaigns.

- Stay up-to-date with the latest industry trends, best practices, and emerging technologies in digital marketing, and apply them to the company's marketing efforts.

- Optimize website content, landing pages, and user experience to improve conversion rates and user engagement.

- Manage budgets and allocate resources effectively to ensure cost-efficient digital marketing activities.

- Work closely with the sales and product teams to align marketing initiatives with business objectives and sales targets.

- Monitor competitor activities in the digital space and propose strategies to maintain a competitive edge.

- Implement data-driven marketing approaches, leveraging analytics tools and customer insights to make informed decisions.

- Ensure compliance with relevant regulations, including data protection and privacy laws, in all digital marketing activities.