Senior Manager - Digital Marketing

- Strong back ground and experience of running B2C digital campaigns targeting at the Indian audience preferably in the education and/or training verticals

- Work closely with the digital agency towards ensuring the website page rankings go up to deliver presence within 1st frame of search results.

- Engage better with the TG, aid in building a single-window approach to business.

- Manage the ongoing maintenance of the website and assets working closely with internal IT department, creative & digital agencies to support program/digital campaign launches.

- Plan and execute web, SEO/SEM, marketing database, email, social media and online advertising campaigns

- Work closely with designers and developers to ensure consistency in communication across all online media

- Build and monitor social media channels (Facebook, LinkedIn, Twitter, YouTube, Google+, etc.).Prepare tangible reports in line with online objectives.

- Manage email-marketing campaigns including planning, targeting, set-up, testing, execution, reporting and optimization

- Maintain up-to-date industry knowledge of trends, technologies, industry standards and best practices on an ongoing basis

- Develop documentation (site maps, wireframes, navigation models, content models)