Senior Manager - Digital Innovations - Retail

Job Description

Job Title: Senior Manager - Digital Innovations

Organization: TATA Starbucks Pvt. Ltd.

 Department: Digital Innovations

Job Title: Senior Manager - Digital Innovations 

Location: Mumbai

Reporting to: GM - Digital & Loyalty

Job Summary and Mission:

- Design and deliver the company's customer digital agenda via partnerships; new technology engagements; to drive incremental revenue for the organization

Summary of Key Responsibilities:

- Development of a rolling digital customer roadmap for the organization via partnerships; new technology

- Uncovering needs / business improvement opportunities in close collaboration with functional teams, market scan through interviews and insighting research/ execution of surveys internally and externally (consumer facing)

- Closely collaborate with technology teams to evaluate solutions to unlock needs

- Develop an investment plan in close collaboration with technology team and develop a ROI business case

- Execution of digital customer roadmap:

- Develop a project plan on prioritized customer digital moves and closely collaborate with functional teams to track, problem solve, address roadblocks and maintain focus on timely delivery

- Drive other key stakeholders to achieve the desired outcome of the project

- Generate and convert business development opportunities with potential partners to deliver the digital agenda

- Negotiate and close long term strategic partnerships to deliver the business targets for each initiative

- Responsible for revenue generation targets for the digital team through partnerships or product/application

- Post implementation tracking and feedback:

- Project plan on post implementation processes to be streamlined, data to be analyzed; consumer insights and feedback on success from all stakeholders

- Create data driven insighting and tracking

- Communication of above to senior management via presentations and periodic updates

- Foster and maintain partnerships to drive business topline:

- Work closely with partners on ongoing delivery of targets, strategic insights and opportunities, improved ROI

- Work on marketing campaigns and brand creative for customer awareness and engagement

-  Driving YOY growth of business and deepen the penetration

- Technology:

- Have a deep understanding of technology and how various implementations in consumer space work

- UI/UX exposure, experience

- Experience in defining and execution cutting edge customer omni-channel journey

Communication and collaboration skills: 

- Articulation and communication of the digital agenda in various internal partner forums to enable implementation of the digital agenda

- Stakeholder management within the organization at mid-senior levels and at senior management level with external partners and global Starbucks teams

Market Intelligence:

- Monitor and evaluate the digital landscape of India, consumer trends and competition moves on a quarterly basis and develop a view on its impact to Tata Starbucks

- Deep understanding of digital trends and exposure to ecommerce

Qualifications: 

- MBA from a renowned institute

- Have good understanding of or flair for technology, digital industry, consumer digital trends

- Experience in the delivery of digital product for a fast paced organization (not digital marketing and communication)

- Experience in a consumer forward organization preferable ecommerce, digitally forward organization

- Business development experience is a MUST

Overall experience : 7-10 years

Required knowledge, skills and abilities :

- Strong organization and planning skills - Ability to understand business financials and trends, Develop ROI models independently

- Strong presentation skills

- Project management ability

- Ability to create and maintain partnerships, including deal negotiation

- Ability to negotiate and communicate with senior leaders of large brands

- Strong analytical skills - Data analysis and modelling

- Ability to balance multiple priorities and meet deadlines

- Ability to drive others to achieve desired outcomes - Excellent collaboration and communication skills across levels (from CXO to junior levels)

- Strong knowledge of marketing vehicles and marketing fundamentals

- Ability to work both independently and as part of a team

- Collaborate across functions - be a strong team player

- Self-starter