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30/06 Ipsita Tiwari
Consultant at ABC Consultants

Views:232 Applications:31 Rec. Actions:Recruiter Actions:17

Senior Manager - Digital Analytics/MarTech Analytics - Global BPO Firm (14-18 yrs)

Mumbai Job Code: 1118316

Role - Sr Manager - Digital Analytics/Martech Analytics

Hiring Location - Mumbai

Years of Exp - 14 - 16 years | with full time education

Screening Notes - Digital Analytics, Google Analytics, Google Tag Manager (GTM), Power BI, Tableau, Talkwalker, Hootsuite,Brandwatch, Sprinklr, Data Visualization etc.

Specification / Skills / Experience

- Bachelor's degree (MBA preferred).

- At least five to seven years of working with standard clickstream analysis tools

- High level of proficiency with web analytics & visualization tools: Google Analytics, Adobe Analytics; Power BI; Tableau etc.

- High level of proficiency with building SEO strategies and familiarity with tools such as SEMRush, Screaming Frog

- Atleast 8-10 years of experience working with Social Media platform reporting & intelligence tools such as Talkwalker, Sprinklr etc.

- Atleast 6-7 years of experience working with Google Tag Manager or any other similar tag management solution for set up & tracking of Web activity

- High level of experience in measuring and analyzing online marketing campaigns including: natural and paid search, display and social media

- Strong background in mathematics, statistics, analytics and data modelling

- Client & Stakeholder management

- Team management & Leadership experience

Job Description :

- Implementing measurement strategies aligned to marketing and business objectives

- Industrializing and generating meaningful reporting frameworks & visual KPI dashboards for Company Group.

- Improving efficiency in digital marketing strategies and increasing ROI

- Challenging existing digital strategies and suggesting solutions with a competitive advantage

- Leading tool & platform integrations for analytics

- Providing perspective and developing actionable insights from digital campaigns making recommendations to improve performance

- Understanding the overall digital landscape of the organization as well as that of key competitors

- Leading a team of web, SEO and social media analysts

- Presenting performance data on various forums to multiple stakeholders ranging from marketers to C-Suite

Women-friendly workplace:

Maternity and Paternity Benefits

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