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Consultant at ABC Consultants
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Senior Manager - Digital Analytics/MarTech Analytics - Global BPO Firm (14-18 yrs)
Role - Sr Manager - Digital Analytics/Martech Analytics
Hiring Location - Mumbai
Years of Exp - 14 - 16 years | with full time education
Screening Notes - Digital Analytics, Google Analytics, Google Tag Manager (GTM), Power BI, Tableau, Talkwalker, Hootsuite,Brandwatch, Sprinklr, Data Visualization etc.
Specification / Skills / Experience
- Bachelor's degree (MBA preferred).
- At least five to seven years of working with standard clickstream analysis tools
- High level of proficiency with web analytics & visualization tools: Google Analytics, Adobe Analytics; Power BI; Tableau etc.
- High level of proficiency with building SEO strategies and familiarity with tools such as SEMRush, Screaming Frog
- Atleast 8-10 years of experience working with Social Media platform reporting & intelligence tools such as Talkwalker, Sprinklr etc.
- Atleast 6-7 years of experience working with Google Tag Manager or any other similar tag management solution for set up & tracking of Web activity
- High level of experience in measuring and analyzing online marketing campaigns including: natural and paid search, display and social media
- Strong background in mathematics, statistics, analytics and data modelling
- Client & Stakeholder management
- Team management & Leadership experience
Job Description :
- Implementing measurement strategies aligned to marketing and business objectives
- Industrializing and generating meaningful reporting frameworks & visual KPI dashboards for Company Group.
- Improving efficiency in digital marketing strategies and increasing ROI
- Challenging existing digital strategies and suggesting solutions with a competitive advantage
- Leading tool & platform integrations for analytics
- Providing perspective and developing actionable insights from digital campaigns making recommendations to improve performance
- Understanding the overall digital landscape of the organization as well as that of key competitors
- Leading a team of web, SEO and social media analysts
- Presenting performance data on various forums to multiple stakeholders ranging from marketers to C-Suite
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