Senior Manager - Digital Analytics

Senior Manager - Digital Analytics | Bangalore & Noida

Designation: Senior Manager (Digital Analytics)

Experience: 8+ Years

Mandatory Skills: Adobe analytics or Google analytics and Implementation, tag management.

Job Description:

1. Understand the business context and apply core digital analytics concepts to generate insights & recommendations and provide business solutions.

2. Manage end-to-end digital performance tracking, including the planning, coordination, implementation and maintenance of the required digital marketing and audience analytics tools

Report back to the business on key insights around digital marketing attribution, website & app trends, and identifying conversion rate improvement opportunities

Requirement:

1. Good working knowledge of the (360, Tag Manager, Big Query) settings and administration, including native integrations with other Google products such as Ads/Campaign Manager

2. Understanding of how to configure profiles and views, including goals, filters and other Google Analytics functionality

3. Understanding of configuration for custom metrics and dimensions/custom variables / advanced e-commerce

4. Solid understanding of implementing event tracking (using Google Tag Manager / Adobe Analytics DTM) and how this can be used effectively

5. Thorough knowledge of analytical use cases such as product recommendation engine, personalized targeting, marketing automation, Path to Purchase, Customer Journey/CLTV, Last- touch & Multi-touch marketing attribution, etc.

6. Work experience on Social Media Analytics would be a great advantage and would help to integrate the actions in digital space effectively

7. Deep domain expertise, understanding of current & future trends and best practices in digital marketing analytics

8. Google Analytics 360 / Adobe Omniture

9. Google Tag Manager / Adobe Analytics DTM

10. Google Ad/Campaign Manager

11. Google Big Query and Data Studio

12. Sales Force Marketing Cloud & CRM

13. Visualization tools such as Tableau, Power BI, Einstein Analytics

14. Python, R, SQL and Excel