Senior Manager/DGM - Marketing Acquisition - eCommerce/Internet/Gaming/FinTech Industry

Hiring Senior Manager/ DGM Marketing Acquisition

- Huge Openings on Senior Manager/ DGM - Marketing Acquisition

Roles Responsibilities:

- Manage all digital campaigns, from ideation to media planning to optimization and performance analysis

- Drive marketing programs which are highly targeted basis content affinity of relevant segmented audience cohorts

- Manage all efforts and goals on digital paid media: SEM, Display, Paid Social, Affiliate etc.

- Serve as the key strategic lead for programmatic display, especially the Double Click suite

- Work with affiliate partners to optimize install & conversion campaigns

- Establish processes for monitoring, measurement and optimization through institutionalizing performance marketing metrics that correlate to business impact

- Drive digital marketing efficiencies and reach through continuous communication testing(a/b), innovation using different platforms and new products/formats, active co-creation and planning with Google/FB/others as partner

- Work with our Performance agencies to institute best execution processes.

Qualifications & Experience:

- 8+ yrs of relevant experience in Paid advertising, mainly Facebook Ads and Google Ads.

- Prior experience in eCommerce preferred with a specialization in Marketing

- Experience in handling large scale campaign planning, optimization for both performance and brand impact.

- Understanding of the Gaming Industry/ Internet or any competitive landscape

- Demonstrated ability in executing results, with strong attention to detail

- Consumer-centric mindset and ability to think strategically and tactically

- Quick learner and ability to work in a fast-paced and dynamic work environment

- MBA with specialization in Marketing

Swathi .S
Recruitment Consultant