Senior Manager/DGM/Head - Marcom - FMCG

Marcom Head (Sr. Manager/ DGM)-Kolkata

- Product Portfolio Knowledge For Promotion per se

- Consumption patterns - HHP understanding (Kantar)

- Understands sales - Secondary and Primary formal/informal data

- Demand Generation activities- Through specifiers- Electritians/Architects etc.

- ATL/BTL

Working Media :

- Set objectives for different sub-category/NPD/media channel needs e.g. awareness vs consideration vs conversion

- TVC, Print, Digital, Outdoor Planning/Execution/Analysing e.g. TV media planning - GRPS vs CPRP vs Reach etc

Non-Working Media :

- Research, Activation, Production and Agency coordination

- Consumer Promotion, Tactical campaigns, POS, Visibility

- BTL - Shop Brandings , Innovative way for demand generation, Design & execute POS mat