Senior Manager/DGM - Channel Marketing - IT

STEPS is an Executive Search Organization headquartered in New Delhi.

At this time we have following positions with a very Large IT Organisations:

Rated as #1 in Services by Dataquest

- Candidates preferred from Tier 1 College/Institutes.

Job Description :

Sr.Manager/DGM - Channel Marketing- LOCATION - NOIDA

Areas of expertise: Brand Management, Retail Marketing, Consumer Marketing, B2B Marketing, Channel / Trade Marketing, Field Marketing, Go To Market Plan, Branding & Merchandising, ATL & BTL, Events, Consumer & Sales Promotion, Digital Marketing, Social Media Campaigns, CRM. Profit Center Management, Advertising, Network/Channel Management and Sales Promotion.

Responsibilities :

B2C and B2B Marketing :

- Develop promotion and Go-to-Market strategies.

- Develop positioning and product strategies for both B2C, B2B line of business.

Channel Management :

- Drive marketing strategies along with channel partner through channel enablement, channel acquisition, channel retention and channel growth strategies.

- Responsible for operational efficiencies by launching polices for channel development, incentive and promotional programs with channel hygiene and cost control approach.

Product Planning :

- Work along with product team, understanding of market dynamics, competition mapping and developing a model which is robust, agile and takes corrective actions.

- Interacting with cross functional departments for facilitation and implementation of processes.

Profitability Planning :

- Ensure right value proposition and ROI under end customer offers.

- Management of demand generation, Go-to-market (GTM) initiatives and joint co-promotional campaigns and offers.

- Evaluating marketing performance from both financial and business functions.

Working Capital Management :

- Hard negotiation with Principals and Vendors for extended lines of credit.

- Channel and Distribution stock planning, ensuring faster conversion of FG into cash.

- Channel, Customer and Vendor Satisfaction (External Stakeholders)

- Maintain High level of channel satisfaction index (CSI)

- Handling channel grievances and ensuring a turnaround time of less than 3 days with a well defined escalation matrix.

- Implement and maintain high level of ethics and transparency standards in managing channel, distribution and customer transactions

Required Skills :

- Experience in Enterprise distribution or channel marketing.

- Strong leadership potential and interpersonal skills (works well with others).

- Self-motivated, disciplined, pro-active, and independent and likes to work in cross-cultural teams.

- Strong verbal and written communication skills, ability to understand business and technology.

- Impeccable campaign management, budget and scheduling expertise.

- Wide understanding and experience in various marketing tools (with some in-depth knowledge).

- Strong marketing vendor negotiation and management skills.

Please share your CV with the following details :

Current Organisation:
Present Designation:
Reporting to:
Total Experience:
Total Marketing Experience:
B2C Marketing Exp-
B2B Marketing Exp -
Industry worked -
Qualification with Institutes & Year:
Current Salary:
Expected Salary:
Present Location:
Joining Time:

Dheeraj Walia
CEO
STEPS