Senior Manager/DGM - Brand Management - Hospitality

Position reporting to Vice President

Marketing, eCommerce & Innovations

Job Description :

- Lead the strategic planning process for the brand based on key consumer insights to enhance brand visibility.

- Develop marketing plan to support company's long term planning that identifies current opportunities, new business opportunities, markets and partners.

- Implement the marketing plan by working with internal and external stakeholders to deliver in a timely manner and on budget.

- Monitoring market trends and use the same to enhance brand and product positioning

- Manage data and reports for senior management

- Leverage brand equity and create partnerships to drive brand engagement and transactions.

- Design, develop and execute promotions, sponsorships, events, conferences, trade shows, press events, internal events, merchandising, etc

- Manage external partners such as production companies, etc

- Manage and supervise visual communication team to create relevant content (still and video). Responsible for designand branding.

- Develop brand standards and usage guidelines and ensure the same is used consistently across all touch points

- Assist integration of campaigns with brand consistency

- Increasing brand equity and ensure relevance and connect of the brand with consumers

- Monitor and sustain brand health (differentiation, relevance, awareness, consideration and imagery)

- Identify and develop innovative marketing activities using new platforms to influence various segments

- Work with the digital team and use online and social media to enhance brand equity and achieve business objectives. Enhance brand experience and engagement

- Experiential marketing - Get the consumer to experience the brand and engage them through exciting marketing opportunities and ideas

- Brand activation in mass market areas - Create brand presence in high footfall locations

- Identify and create marketing features, products and properties that will enhance brand visibility on-ground at global level

- Create brand engagement for CSR initiatives in liaison with the CSR team

- Consult on and maintain brand essence in all projects across the company

- Budgetary planning & control and Statutory compliance

a) Monitor Budgetary variance and planning

b) Ensure proper budget allocation, monitoring and control

c) Work on risk mitigants as identified by the Risk Management Team

- Develop a high performing team through right job allocation, team building, motivation and skill building

Key Deliverables:

- Increase audience reach, brand visibility & engagement across touch points

- Effective activitation of brand engagement across online and offline channels

- Enhance processes, implement best techniques and innovative brand positioning

- Quality data analysis to identify insights and trends in order to take business decisions

- Develop partnerships to drive brand visibility/engagement and ancillary revenue

- Ensure brand consistency across all touch points

Location : Mumbai

- Compensation Based on experience and competences

Functional competencies :

- Good communication / presentation skills- verbal and written.

- Good interpersonal and talent management abilities

- Understanding of brand functioning and digital platforms

- Market knowledge

- Have good analytical skills

- Be a good listener, able to respond to results and consumer research

- Able to work well with a wide range of people from different parts of the business (internal and external)

- Be a team leader, able to inspire others

- Ability to manage different projects at the same time

- Be organized, methodical and able to work well under pressure

Personal Characteristics / Behavioral competencies :

- Proactive Self starter

- Team player

- Ability to multi task and prioritize

- Creative and eye for detail and innovation