Senior Manager/Deputy General Manager - Marketing - BPO

- Taking brand ownership and devising the brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for the short as well as the long term.

- Translating brand strategy into brand plan and go-to-market strategy.

- Participating in product development, pricing and supporting new product launches.

- Guiding the Advertising & Promotion budget.

- Regularly monitoring user analytics and using these insights to drive strategies to secure downloads and improve customer engagement.

- Designing and developing a strong employer branding strategy.

- Partnering with various internal and external stakeholders to promote and communicate the employee value proposition (EVP) and help position the company as an employer of choice.

- Building campaigns to support recruitment and drive talent attraction and engagement across multiple channels.

- Analysing and interpreting metrics to measure the success of employer branding initiatives.