01/02 Reshma Ravikumar
Senior Consultant at Saaki Argus & Averil Consulting

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Senior Manager/Deputy General Manager - Branding - Insurance (10-16 yrs)

Chennai Job Code: 660305

Looking out for Branding -Senior Manager / DGM from BFSI Industry

- Planning and executing the Branding Initiatives .

- Plan the marketing strategy, positioning & messaging in collaboration with Marketing Head, Channel Heads & other senior leaders of the organization.

- Responsible for creating a brand for the Insurance in the retail and Banca channels of business.

- Preparation of Brand Plan Working with the Product Managers/Business Heads to execute the brand plan.

- Own the process of conducting through competitive analysis - competitive advertising and sales promotion activities, SOE, SOV and regular updations to the management.

- Develop and manage the internal as well as external events /conferences /press meets/seminars/training programs.

- Integrate online marketing function into all efforts to help drive direct sales leads, sales revenue and measure marketing impact; leverage social media for better brand recognition.

- Handling Advertising, Local promotions and Product Support through interactive liaison-internally and externally.

- Planning and executing Annual Budgets & Communication for all products.

- Undertaking Market Research, Market Analysis & MIS and Monitoring Competitor's activities.

Reporting to : President - Marketing & Customer Services

Preferably from Financial Services industry with experience in an Marketing Agency environment during the career.

Women-friendly workplace:

Maternity and Paternity Benefits

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