Senior Manager/Deputy General Manager - Brand Marketing - Hospitality

Senior Manager/ Deputy General Manager - Brand Marketing - Hospitality

Job Purpose :

- The primary purpose of this job is to develop and maintain the brand of GIPL and each restaurant brands.

- The purpose is to ensure that the brand is communicated correctly across all channels of communication.

Key Result Areas :

- Lead New Store Operations from all marketing and communication perspective for multiple brands under Gourmet Investments across India.

- Develop end-to-end strategies and drive execution to achieve consumer marketing goals, with emphasis on driving consumer perception and engagement

- Define and manage comprehensive marketing strategy and planning including segmentation, targeting, market sizing, media and communications plan, roll-out strategy and integration with PR

- Lead and collaborate with a multitude of cross-functional stakeholders to deliver world-class marketing campaigns and programs

- Assist, Collaborate & Frame strategic decisions and recommendations to enable executive and stakeholder alignment

- Collaborate with digital, PR and Agencies to create campaigns that drive consumer perception and engagement with the respective brands.

- Supporting Sales team for creating and developing pitch decks & newsletters for business development.

- Lead market assessment, quantitative analysis, and qualitative feedback.

- Brand Health Monitoring for the overall maintenance of the brands through brand audits and surveys and recommending and implementing corrective measures.

- Prepare Month end Marketing report

- Manage and update online platforms like Zomato, Swiggy, Dineout etc

Job Dimension :

- Hands-on experience developing and executing integrated marketing campaigns, including experience with both brand-building and acquisition marketing initiatives.

- Experience building strategies, as well as providing feedback on storytelling to enable creative.

Competencies :

- Self-Starter

- Marketing & Service Excellence

- Team Management

- Problem Solving & Analytical Skill

- Project Management skill & Result Orientation

- Inter-personal skill

- Attention to detail

- Good communication and presentation skills

- Outside In - Future Back

Qualification : MBA/Graduate