Senior Manager - D2C Business

Senior Manager

Description:

- MBA from a reputed business school and having 10 - 12 years of work experience of which minimum 5-6 years should have been in a D2C Brand. Should have managed a team.

- Proven experience in a leadership role within the e-commerce or D2C sector.

- Dimension of Role: Develop and implement a comprehensive D2C strategy aligned with overall business goals. Identify market trends, customer preferences, and competitive landscapes to inform strategic decisions.

Responsibilities:

Business Growth:

- Drive revenue growth through effective D2C channels.

- Implement initiatives to expand the customer base and increase customer lifetime value.

- Explore new market opportunities and partnerships to enhance market penetration.

Customer Experience:

- Ensure an exceptional end-to-end customer experience, from website navigation to post-purchase support.

- Implement strategies to enhance customer satisfaction, loyalty, and retention.

E-commerce Operations:

- Oversee the day-to-day operations of the e-commerce platform.

- Collaborate with cross-functional teams, including marketing, supply chain, and IT, to optimize processes and workflows.

Data Analysis and Performance Metrics:

- Utilize analytics and KPIs to measure and optimize the performance of D2C initiatives.

- Make data-driven decisions to improve customer acquisition, conversion rates, and overall business efficiency.

Brand Development:

- Work closely with the marketing team to build and maintain a strong brand presence in the D2C space.

- Develop and execute marketing campaigns to drive brand awareness and customer engagement.

Team Leadership:

- Lead and inspire a high-performing D2C team, fostering a culture of innovation and collaboration.

- Provide guidance and mentorship to team members, enabling professional growth and development.

Financial Management:

- Develop and manage budgets for D2C operations, ensuring efficient resource allocation.

- Monitor financial performance and implement cost-effective measures.