Senior Manager - Customer Segmentation - Health Insurance

Senior Manager - Customer Segmentation

Location - Mumbai

Company - Fast Growing Health Insurance Company

Job Purpose :

- Responsible for managing the Customer Segmentation role.

- Finalize customer segmentation framework and execute against an operating model centered around core segments; including making necessary adjustments to systems, processes, products and service delivery, distribution channel deployment and people.

Reports to : Vice President - Marketing/Strategy

Key Responsibilities and Accountabilities :

- To define and enhance customer segments which will be the target segments for the organisation.

- Conduct, support and develop research methodology to study and understand customer behaviours.

- To study existing customer attributes and define needs and offer the right products and services.

- Develop analytical reports of existing customer segments

- Support and provide inputs for development of IT infrastructure, Digital Platform, Service Integration specific to the identified segments.

- To provide the necessary customer data embedded with required information and conduct required data analysis in order to share with sales and alternative channel units.

- Support various departments, in development of overall architecture towards being a customer centric organisation.

Behaviours / Competencies :

- Strong interpersonal skills, able to successfully build and maintain networking relationships (both formal and informal)

- Strong analytical and logical problem solving skills

- Deriving and Applying insights into actionables.

- Relational abilities and negotiating and working with multiple internal customers

- Proactive, agile and highly responsive towards achieving goals leveraging key strengths and capitalizing on opportunities with a keen sense of urgency

- Persistent and resilient to resolve complex problems that requires negotiation, issue navigation and organization agility

- Strong interpersonal communication and relational skills, good organizational and project management skills sound judgment initiative flexibility detail-oriented