Senior Manager - Customer Growth Marketing/Strategy - eCommerce

Senior Manager - Customer Growth marketing /Strategy

Job Description :

- Flipkart's Customer Programs team owns and drives initiatives for scaling customer growth. The team works in a fast moving environment,working with various stakeholders - marketing channels, analytics, product, engineering, categories.

What this job entails :

1. Drive customer numbers - New User to New Customer conversions, Customer repeats, New to Category customers

2. Partner with analytics for driver analysis for high value actions and drive initiatives around the same

3. Drive initiatives for diversity (vertical/customer, Business Unit/customer, New for Business Unit) working with analytics, recommendations, marketing channels, merchandising, product etc

4. Working closely with product and tech to create a unified customer view

5. Personalization - Identifying and creating actionable and relevant customer cohorts for greater personalization for usage across marketing/merchandising

6. Progressive Profiling - Build customer profile and personalize user experience across FK, liaising with stakeholders

7. Drive ideation and execution process for Growth Hacks across FK for driving customer conversions & growth with product and engg.

Experience & Qualifications :

- 4-6 years of experience in ecommerce (preferred)/consulting/strategy and program management. Proven history of driving results. Customer first thinking. Ability to translate strategies into execution with the team. Strong bias for action.

Education : Post graduation ( Full Time). (2013 or 2014 batch)