1. Oversee the social media presence and shape and build the brand identity in the digital space.
2. Define the brand's social media strategy - seasonal and monthly calendars, campaigns and own the end-to-end execution of the plan.
3. Create Tactical Campaigns, Contest posts and other updates.
4. Continuously measure the progress of the metrics & various campaign successes.
5. Leverage and use social media tools to optimize for efficiency and results.
6. Pick out areas of affinity and then make the brand resonate strongly with selected audiences.
7. Build a strong network of influencers and communities.
Skills & Experience Required :
1. A great storyteller who loves conversations
2. Good copywriting skills
3. Ability and experience in assisting and coordinating for - Photo & Video editing and graphic design deliverables.
4. The candidate should also be able to source and use apps to create appealing Instagram Stories.
5. Strong understanding of social media platforms - Instagram, Facebook, Twitter, LinkedIn, Pinterest, Snapchat and Discord with an understanding of what makes brands tick on these media, and how audiences react.
Qualifications & Other requirements : Relevant Bachelor's/P.G degree - Mass Media, Communications or Advertising
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