Senior Manager - CRM - Ethnic Products - Online Startup

CRM Manager Job Description :

- The CRM Manager is responsible for managing the organisations CRM ensuring the company can make the most out of marketing opportunities it offers.

Duties of a CRM Manager include :

- Planning and delivering CRM strategies across the company encouraging customer retention and customer loyalty.

- Deciding on the CRM platform structure and architecture ensuring it works seamlessly across the organisation and captures all required information at key points in the customer life cycle.

- Customer Journey Mapping analyzing touch points with the organisation and maximizing commercial opportunities.

- Working closely with all departments to ensure the CRM works effectively for all aspects of the company.

- Overseeing direct communications with customers through the CRM.

- Monitor and maximize customer lifetime value strategies ensuring maximum profitability.

- Ensuring the database is segmented effectively for targeted marketing activities.

- Overseeing the migration of all direct communications to lower cost mediums such as SMS and email.

- Developing testing strategies for all aspects of the CRM to ensure the most effective approach for the company and its products.

- The ideal background of a CRM Manager:

- Extensive experience of direct and digital marketing ideally in a similar industry.

- Strong background in customer acquisition, re-engagement and retention strategies.

- MBA from top institute with 5-8 years of experience in CRM strategy formulation

- A Confident and articulate communicator capable of inspiring strong collaboration in an organisation.