Senior Manager - Corporate Marketing

- Drive the Corporate marketing strategy & revenue events for all malls through client sponsored events, national level events and other revenue generating initiatives

- Implement advertising, branding & public relations strategy to increase consumption & footfalls; support national alliances for brand building & drive over all consumption for all malls

- Responsible for national digital & social media marketing

- Review marketing calendar of events, marketing initiatives, branding & promotional activities to create MIS, analysis;

- Review annual marketing budget including detailed revenue & expense projections

- Approve the Advertising & PR strategy, assess the credibility & commercial feasibility & finalize advertising & PR agencies

- Finalize the creative campaign for events on a regular basis and oversee the smooth execution of the events and monitor the performance of the various agencies involved

- Review the detailed plan for revenue maximization through signages for all malls for MIS

- Support nationally in media deals, alliances, events for all malls for brand building & to increase overall consumption

- Drive customer & retailers satisfaction surveys on a regular basis to ensure effective inputs to review performance of the centre

- Work closely with Retailers, Agencies [Advertising, Public Relations, Market Research, Event Management], Media - print & electronic, Alliance partners/ Sponsors/Media Houses etc

- MBA, 8-10 years' experience, 30-34 years' of age, Rs. 14-16 lakhs per annum