Senior Manager - Content Marketing - Saas Firm

Company: B2B Saas Company

Location: Bengaluru

Experience: 3-7yrs

Budget: Upto 16 LPA

Interested candidates please attached your portfolio link along with their resume.

Job Description:

As the Senior Content Marketer Manager, your ultimate goal will be to prove the value of your content efforts to meet our business goals.

You are the perfect fit for this job if you're a:

- Voracious Researcher - You're constantly consuming all kinds of information with a desire to push yourself to learn more

- Great Storyteller - You approach every piece of content you create as a narrative

- Prolific Writer - You LOVE to write, even when it's not for work

- Believer in building relationships 

- You enjoy engaging in conversations/debates/interviews

You will be responsible for:

- Creating persona-driven content for different stages of the buying cycle to attract relevantly traffic and expand our subscriber base

- Creating awareness/excitement about our product and generating leads for the sales pipeline by producing all types of content webinars, roundtables, ebooks, whitepapers, blog posts, case studies, videos, et al

- Owning and executing our PR strategy

- Managing blog calendar and promotion plan for our marketing blog and target accounts

- Building rapport and conducting interviews with C-level executives of established corporates

- Briefing the designer to produce images/infographics/diagrams that enrich our content pieces and get more engagement

- Community building and driving engagement for our brand through LinkedIn

- Writing direct response copy and creating wireframes for our landing pages to attract more leads into the marketing funnel

- Monitoring and reacting to data and analytics

- Nurturing prospects through weekly/monthly email marketing initiatives

- Creating sales enablement content including presentations, battle cards and more

Qualifications :

- You have at least 3 years of experience growing and engaging audiences through content in a B2B SaaS industry

- Prior knowledge of Google Analytics and CRM tools like Leadsquared / Hubspot is required

- Prior knowledge of ABM and CRO will be a huge plus