Senior Manager - Content Marketing - FinTech/SaaS

- Should have worked on B2B SAAS products.

- Creating persona-driven content for different stages of the buying cycle to attract relevant traffic and expand our subscriber base

- Creating awareness/excitement about our product and generating leads for the sales pipeline by producing all types of content - webinars, roundtables, ebooks, whitepapers, blog posts, case studies, videos, et al

- Owning and executing our PR strategy

- Managing blog calendar and promotion plan for our marketing blog and target accounts

- Building rapport and conducting interviews with C-level executives of established corporate

- Briefing the designer to produce images/infographics/diagrams that enrich our content pieces and get more engagement

- Community building and driving engagement for our brand through LinkedIn

- Writing direct response copy and creating wireframes for our landing pages to attract more leads into the marketing funnel

- Monitoring and reacting to data and analytics

- Nurturing prospects through weekly/monthly email marketing initiatives

- Creating sales enablement content including presentations, battle cards and more