Senior Manager - Content Marketing - FinTech

Sr. Content Marketing Manager - Top Fintech - Bangalore

Job Summary :

- Design content marketing strategies and set short-term goals.

- Undertake content marketing initiatives to achieve business targets.

About the Client :

Our client is one of the fastest growing fintech organizations in India, backed by marquee investors.

Key Responsibilities :

- Ideate and plan the content calendar for the month and ensure timely execution of the same.

- Create and draft content for company's content properties such as blogs, websites, e-books, social media etc.

- Draft copy for digital campaigns such as LinkedIn, etc.

- Collaborate with design to produce high quality collateral.

- Deliver engaging content on a regular basis and inspire team members.

- Edit, proofread and improve content.

- Optimize content considering SEO and Google Analytics.

- Maintain and update website content regularly and analyze web traffic metrics.

- Share content through various channels, ensuring strong web presence.

- Receive customer feedback and generate ideas to increase customer engagement.

- Support PR team in drafting articles for publishing in the media, drafting press releases, press announcements, etc.

- Take an active interest in analyzing metrics of all published content, use feedback to improve engagement metrics on social media & campaigns.

- Work on content management systems such as HubSpot.

- Follow and implement best practices for content optimization such as finding and using relevant keywords, etc.

- Work with the relevant teams to develop content marketing ideas to push content to relevant TG.

The successful candidate :

- 8-12 years of experience in writing content.

- Experience in content for fintech, BFSI sector will be a huge plus.

- Experience on working in different content formats including blogs, epapers, video scripts, landing pages, websites, sales collaterals, social media, emailers, etc.

- Bachelor's degree; English/Journalism graduates preferred.

- Familiarity with CMS tools like HubSpot or WordPress will be good.

- Have a fairly good understanding of keywords and SEO.

- Immaculate written and oral communication skills and a penchant for marketing internet products.

- Should be able to thrive in a fast-paced environment and can juggle multiple projects at a time.

- Up to date with content trends, social media etc.

- Overall friendly attitude, knows how to work hard and party hard.

What's on offer :

- Be the part of an experienced founding team that has a highly successful startup track-record

- Work with a team backed by some of the best global investors

- Competitive salary with other employment perks