Senior Manager - Content Marketing - BFSI

Responsibilities:

- Develop and manage all communication and content marketing across ATL, BTL, digital and social media.

- Evangelise the business, the products we sell via single images, carousels and short videos

- Develop articles and web pages working closely with SEO

- Manage and grow PR for Client- organic and paid

- Write periodic thought leadership articles that are relevant to the business with the intent of engaging and building readership

- Emails and Whatsapp are a big part of our communication setup

- Manage/Write weekly newsletters, founder emails, daily market updates, year-end emails, app updates, announcement about new events etc

- Manage the marketing communication for various verticals - Client App, NRI Investments, and Private Wealth Business

- Manage and develop scripts for youtube videos & series, product marketing ads, product feature explainers

- Leadership and team management.

The ideal candidate :

- Has worked at a product company or an agency where they have handled product companies

- Has the ability to develop brand tones, catch phrases, slogans etc

- Understands financial investment products like Mutual Funds, Bonds, Stocks, PMS, AIF and Insurance products thoroughly

- Understands product marketing or has worked closely with product marketing teams

- Has written several blog posts and news letters

- Gets into the skin of the consumer

- Has managed a team