Senior Manager - Consumer Market Insights - FMCG

Position Title- Sr. Manager- CMI

Location- Mumbai

Position will report to- Marketing and Sales Head

Position Summary-

Plan, commission and control market research activities that identify product opportunities and support marketing and business decisions.

KRAs:

Consult with regional and local management teams to determine information needs and develop and manage marketing research programs.

Co-ordinate the total market research function across South Asia and provide specialist market research advice.

Manage the conduct of marketing research studies undertaken by external suppliers.

Analyse project results and provide written and/or oral reports of findings, conclusions and action-oriented recommendations. Consult with business teams toward applying consumer insights to achieve business objectives.

Assist in identifying customer needs through maintaining close contact with competitors, trade and market research bodies.

Qualifications and Experience-

MBA in Marketing

7 to 8 years of experience in Consumer Insight functions

Cross cultural exposure - working in other countries or across regional markets (desirable)