Desired Skills and Functional Experience: - 4-5 years of hands-on experience in consumer insights sources (especially digital), qualitative as well and quantitative analysis. - Previous experience with external market data tools such as GfK, Counterpoint, Nielsen or comparable is desirable. - At least 5 years at a managerial level, leading projects independently. - A track record of execution excellence and the ability to work Hands-on, and partner closely with agencies to lead research projects. - Ability to work Independently and take end to end ownership of projects; and also, collaboratively with stakeholders across brand, content, growth and strategy teams. - Demonstrated ability to prioritize, self-start, contribute and work in an entrepreneurial environment. - Independent thinker, strong aptitude in analytical thinking, rational, and prompt; strong with data analysis, MS Excel & MS Power Point. Role will include: - Help create an end-to-end understanding of the furniture and dcor consumers' brand and browsing preferences and consumption patterns - through weekly trackers, periodic deep dives and ad hoc research projects. - Partner with brand and content marketing team to develop marketing plans through concept positioning, content positioning and trailer development. - Own execution and continuously improve the on-going trackers to ensure business has a clear and real time pulse of consumer sentiment on brand. This includes brand awareness tracking and consumer perception of the competition. - Execute Ad Hoc qual and quant research projects to support the Brand and Strategy team, to help shape short/medium term business objectives - translate business questions into high quality research designs and translating output into actionable insights. - Evaluate market potential for launch of new product lines. - Anchor market intelligence on both consumer and competition/industry fronts for business teams to drive sales on ground. - Provide clear recommendation to Marketing team, Category team and sales team (where to defend, where to attack, with which products and which price point etc.)

Bangalore

Senior Manager - Consumer Insights - Internet/Online 

Senior Manager - Consumer Insights - Internet/Online  ,Job Description for Senior Manager - Consumer Insights - Internet/Online  in HR Central in  Bangalore for (4-10) years of experience. Apply Now!

Job Description for Senior Manager - Consumer Insights - Internet/Online  in HR Central in  Bangalore for (4-10) years of experience. Apply Now!