Senior Manager - Communications - Advertising/Media

Sr Manager-Communications

Communications Strategy :

- Assist the General Manager Communications in executing the Communications strategy.

- brand image and positioning to strengthen relationships with all key stakeholders

- Ensures consistency in all communications and develop and strengthen the organizations brand image across all channels

- Builds media relationships and ensure media coverage and establish partnerships with new stakeholders.

- Review the communication campaigns and donor relations at the state level

- Assist Communications Team in conducting a brand audit/positioning exercise/perception study

- Setting KRAs for the team s/he would lead

- Brand alignment

- Understand the brand and communications guidelines clearly.

- Educate State staff about communications guidelines etc.

- Maintain consistency across all branding and communication activities. Keep all violations under check

- Align all media activities with agreed-upon guidelines

- Social Media

- Oversee engagement with Team Balika, Field Coordinators and Block Officers on Team Balika Facebook page

- Use the platform for Team Balika appreciation and motivation

- Public Relations

- Create avenues for spokesperson(s) to deliver the organization's story and key messages.

- This document reflects the job content at the time of designing the job description and will be subject to periodic change in the light of changing operational and environmental requirements. Such changes will be incorporated in the job description on annual basis

- Look for opportunities where the organization can partner with State bodies for co-promotions.

- Maintain media relations with print, social and electronic media.

- Build Organization as a sought-after opinion leader in public education space for State level media.

Newsletter :

- Collation of Team Balika and beneficiary stories

- Ensure the newsletter gets designed, printed and disseminated in time

Print and Production of Collateral :

- Identify vendors who can give us competitive rates for quality products.

- Manage shipment of product across districts.

Administration and Co-ordination :

- Keep a track of the communications budget.

- Attend manager's meet when required.

- Represent the communications team on field when required.

- Take charge of translations of material in local language.

- Keep an inventory checklist.

- Liaise with (internal & external stakeholders)

Operations & all support functions :

Education Background :

- A bachelor's/PG degree in Hindi, Journalism, Marketing or Communications or any field of social science

- Strong HINDI writing, editing, proofreading, layout and design, professional printing/publishing skills

- Ability to present concepts verbally

- Strong knowledge and understanding of current trends in digital media/social media

- Must possess a demonstrated use of intermediate computer operations (basic programming, relational databases and operating systems) and intermediate software packages (word processing, spreadsheets, graphics, desktop publishing programs, photo manipulation programs,