Senior Manager - Commercial Planning - Juices/Stills Vertical - FMCG - IIM/MDI/ISB/FMS

TARGET CANDIDATE PROFILE:

- 8+ years of experience in FMCG Industry in a combination of Frontline Sales, Brand Management and Core Strategy roles

- Candidates from premier B Schools

- This role requires a high degree of business acumen and analytics understanding and application. Hence candidates with advanced aptitude on business fundamentals and analytics will be ideal for this role

POSITION OVERVIEW:

The role exists to help evolve an integrated commercial strategy, develop and deliver a pipeline of initiatives for Juice and other still drinks categories. The goal would be to help commercialize aligned commercial opportunity spaces. To meet this objective the role would need to lead the development of full bundle solutions including products, packages, promotion plans, business cases and in-market execution plans. The role would also drive engagements with all internal and external stakeholders around the planned initiatives, drive in-market execution, manage Management reporting, analysis and way forward action plans.

KEY RESPONSIBILITY AREAS / DEVELOPMENTAL EXPERIENCES:

1. Category Commercial Plans Development & Execution:Lead development of commercial strategy and plans for categories managed in close Collaboration with brand and category leads to develop annual commercial business plans for the categories managed and manage holistic execution of select business priorities.

2. Strategy Development: Drive development of concepts, product, package and equipment by working closely with various internal, Bottler and where relevant Global functional stakeholders.

3. Business Case Development: Lead development of robust business cases based on rich consumer, customer and system and competitive insights. This needs to be achieved by providing thought leadership to all areas of strategy development to build sharp, focused business cases that need to get aligned widely across the system.

4. Project Management: Lead a pipeline of projects through the various stages and gates of the CIF process. Develop and manage project plans, timelines, project meetings, senior management updates to deliver projects on time as per the desired quality and scale.

5. Monitor Performance, Capture, scale and Institutionalize learnings: Develop a robust understanding of performance across agreed Key Business Indicators for commercialized or in-market projects. Modify strategy-approach to meet desired results. Drive scaling up of winning pilots and institutionalize key learnings from each project.

JOB SPECIFIC COMPETENCIES:

Technical Skills

1. Understands the external environment (competitive and market) and identifies new sources of opportunity

2. Interrogates data to identify core business levers

3. Balances facts with intuition to distill complex opportunities into compelling business cases

4. Understand the operational fundamentals of our Bottling System

5. Leverages financial rigor to prioritize and allocate resources effectively

6. Measures financial and equity impact of investments and institutionalizes learnings

7. Deploys discipline and process to improve impact and speed to market

8. Crafts a vision for what the brand/category/ market could be

9. Balances intuition and fact to distill complex thought into action

10. Pursues innovation and change with a mindset of continuous improvement

JOB COMPLEXITIES I.E. WHAT IT TAKES TO BE SUCCESSFUL IN YOUR JOB.

A ROLE COULD BE CHALLENGING BECAUSE OF ASPECTS LIKE:

(a) External Factors (Competition moves, changes in regulatory frameworks, changes in macroeconomic indicators etc.)

(b) Internal Factors (Budget/Resource constraints, leveraging expertise of other functions, priority of assignment determined by the business plan etc.)

(c) Depth of Subject Matter Expertise

(d) Lack of past precedents/learning

1. Dynamic and complex external environment with localized opportunities and issues

2. Leverage Expertise of other team members is essential to succeed in this role

3. Existing business dynamics may come in conflict with the innovation priorities

KEY MEASURES OF SUCCESS:

1. Performance against KBIs for initiatives managed

2. Development of programs, projects, initiatives as per required time and quality

Richa
8130722245