Senior Manager - Cibil Watch Campaign - NBFC

Build Cibil Watch channel as a significant force multiplier for cross sell business

Analytics

Processes

Call Centre campaigns

Sales interaction

Telecom

Policybazar

Apnapaisa

Working on propensity channels

Responsibilities:

1. Ownership of watch basket for all cross sell businesses (SHL / UGL / PLCS). Analyse and define the right mix of offers to be placed under Cibil watch basket for maximum conversion

2. Monthly analysis and re-alignment of watch basket

3. Work closely with business, risk and analytics team to identify areas to increase cibil watch opportunity - data, basket and lead conversion

4. Conceptualize and build new capabilities, along with cross functional teams, to deliver exponential growth

5. Drive on field conversion for Cibil Watch leads by working closely with business team

6. Design promotional campaigns to increase conversion

7. Complete ownership of CW business volumes along with business team