Senior Manager - Channel Activation - GT Sales - FMCG

Senior Manager - Channel Activation - GT Sales - FMCG Leader

- Responsible for developing channel strategy for new channel and wholesale business.

- Re-designing the wholesale program and rolling out the new schemes.

- Designing Wholesale activations to ensure Best in class Share Among Handlers

- Driving engagement with Super and Sub-distributors; along with In-house footprint expansion.

- Budget Planning

- Developing and maintaining ROI through effective management of marketing spend.

- A solid understanding of General Trade: Route to Market and Channel Management.

- Excellent stakeholder management skills and ability to work in a cross-functional environment

- Analytical skills to interpret performance and drive insights

- Good communication and presentation skills

- Good understanding of systems and processes

- A future-ready mind-set to seek out & benchmark the best practices & processes from across industries & technologies of the future.