Job description - Senior Manager, Category merchandising:
Role Summary:
This role owns enabling ample discovery on co. platform for each category of the BUs and make co. - a destination by habit- for the customers of the respective categories . Own all internal merchandising for Home & BGM. Launch, develop & execute sustained merchandising campaigns.
Strategy and planning :
- Know the customer: Deeply understand customer behaviour, develop new customer insights
- Know the market and trend forecasts: Stay on top of trends in an ever-changing landscape, find opportunities and prioritize based on selection, gaps, size, internal capabilities, etc. Optimise for monthly content and trend planning.
- Influence the leadership: Convert strategies into action by liaising with cross-functional leadership and drive the changes required
- Identify product differentiation based on consumer needs and journey funnel
Associations & partnerships :
- Map out the shopper journey and identify the right mix of promotional constructs to elevate the consumer experience & business objectives
- Ensure co. as a media channel is developed & used across any campaign that these brands might run regionally /nationally or globally (if relevant)
Own key merchandising channels & metrics :
- Front end all merch requirements with product, central merchandising and CRM teams for increasing awareness of BGMH products
- Define and co-own the customer acquisition and category growth roadmap for BGM categories
- Ability to drive adoption & scale up businesses via merchandising
- Design merchandising constructs and scale them in both automated and manual models
- Manage in store promotions along with brands - make brands partners in customer communication
- Working with in-house/ external designers to produce materials of visual impact and within brand guidelines
Desired Background:
- MBA/ Marketing graduate with 3-6 years of experience
- Experience in online merchandising or sell side
- Experience in retail/online/FMCG/ Creative agencies is a must
- Ability to translate strategies into execution plans and take them to completion
- Very strong bias to action
- Over indexed on the analytical side of the business
- Planning comprehensive roadmaps to achieve shared goals.
- Strong communication and influencing skills from Tier 1/2 B-School is preferred
General Expectations from the role:
- Willing to take calculated risks to grow the category
- Excellent verbal and written communication with interpersonal skills
- Strong understanding of technology and business
- Fungible & adaptable around the new age technology and marketing strategies
- Strategic and intuitive thinking
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